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Entrepreneurship Final Project (Business Plan)

Executive summary
The development of e-business is quite perspective nowadays. This is why the creation of the online grocery store may be very perspective and can bring positive results within a relatively short period of time. Basically, this business plan will focus on the analysis of the company, its products and services, market and competitors as well as perspectives of the company in the market. In such a way, it will be possible to clearly define the current situation and perspectives of the development of online grocery store and develop effective strategy to maximize its potential profits and make the company function stably. The company is supposed to be created in Salt Lake City and target at the mass customers with an average income who can afford the provision of online grocery store services and buy products online regularly. At the same time, it is obvious that the development of such e-business is very perspective, taking into consideration the rapid progress of IT and the growing share of e-commerce to the extent that it gradually starts to replace the traditional commerce. Consequently, the creation of the online grocery store will basically target at the future perspectives which are quite good, though it is also necessary to take into consideration some current difficulties, such as the lack of popularity of the company among customers, the necessity to enter the market where entering barriers in conventional commerce are very high due to the presence of a large number of competitors. Nevertheless, the permanent need of customers in grocery products and the development of e-commerce may be the basis for the future growth and progress of the company in the market. Read more »


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